As a name card of traditional Chinese medicine stepping onto the global stage, Chinese herbal compound （CHC） is hardly recognized and accepted internationally in the past 20 years. The promotion of CHC into international market has become a great concern. This article offered solutions from six aspects:developing new patent medicine based on classic formula and empirical formula, promoting drug quality standards, presenting clinical evidence, dissecting the mechanism of adverse effects and therapeutic efficacy, building alliances that combine the resources of medical research institutions and pharmaceutical enterprises, as well as optimizing strategic route. With increasing commonly used kinds of CHC going global, CHC is believed to be recognized and accepted worldwide through its clinical efficacy abroad and at home and its reputation in market.