To quantitatively analyze English news texts related to traditional Chinese medicine(TCM) in the Global Web-Based English News Corpus(NOW) to explore the media image of TCM culture.Methods:English news texts related to TCM were retrieved from NOW using string-based queries with the keywords “traditional Chinese medicine”，“acupuncture”，and “Chinese herbal”.The search period was set from January 1，2020，to April 18，2024，yielding 2 535，6 157，and 327 relevant texts，respectively.Keyword extraction was performed to analyze key terms and their distribution.Sentiment polarity and subjectivity and objectivity analysis were conducted to preliminarily understand the present situation of TCM English news communication in recent years.Additionally，latent Dirichlet allocation(LDA) modeling was applied to identify underlying news themes.Results:Word frequency analysis revealed that high-frequency words such as health and pain reflect global public concerns about TCM.The overall sentiment score was 0.099，and the subjectivity and objectivity score was 0.413，indicating a generally positive and objective media portrayal，considering the unique nature of medical news.LDA topic modeling identified three main themes，i.e.，healthcare services，experiential narratives，and disease treatment and specific therapies.Among them，healthcare services accounted for a significant portion of international news coverage.Experiential narratives and disease treatment were identified as core aspects of TCM cultural communication，with real-life stories and medical practices demonstrating potential for further development.Conclusion:TCM culture is portrayed in international media with a relatively positive and objective image.Healthcare services dominate TCM-related news coverage，with increasing influence over time.Additionally，experiential narratives and disease treatment remain key aspects of TCM cultural dissemination，showing continued development potential and emerging as focal points in media representation.